Our Vision
‘To be the world’s most exciting travel company, delivering an amazing experience to our people, customers and partners.’

Our Purpose
’To open up the world for those who want to see.’
For our people this means our purpose is to open up their world by helping them develop professionally and personally.
For our customers this means opening up their world through the exciting medium of well-organised, targeted and great value travel experiences.
For our shareholders it is giving them a magnificent return on their investment.

Our Philosophies
1. OUR PEOPLE
Our company is our people. We care for our colleagues’ health and
wellbeing, their personal and professional development and their
financial security. We believe that work should be challenging and fun
for everyone and through work we contribute to our community.

2. OUR CUSTOMER
We recognise that our customers always have a choice. Therefore a
superior customer service experience, provided with honesty, integrity
and a great attitude, is key to our company’s success, as is the travel
experience we provide.

3. PROFIT
A fair margin resulting in a business profit is the key measure of
whether we are providing our customers with a product and service
they value.

4. OWNERSHIP
We believe each individual in our company should have the
opportunity to share in the company’s success through outcome-based
incentives, profit share, BOS (franchises) and Employee Share Schemes.
It is important that business leaders and business team members see
the business they run as their business
.
5. INCENTIVES
Incentives are based on measurable and reliable outcome-based KPIs.
We believe that ‘what gets rewarded, gets done’. If the right outcomes
are rewarded, our company and our people will prosper.

6. BRIGHTNESS OF FUTURE
We believe our people have the right to belong to a Team (family), a
Village, an Area (tribe) and Nation (hierarchy) that will provide them
with an exciting future and a supportive working community. They also
have the right to see a clear pathway to achieving their career goals.
Promotion and transfers from within will always be our first choice.

7. OUR STANDARD SYSTEMS – ONE BEST WAY
In our business there is always ‘one best way’ to operate. These are
standard systems employed universally until a better way is shown.
This improved way becomes the ‘one best way system’. We value
common sense over conventional wisdom.

8. FAMILY, VILLAGE, TRIBE
Our structure is simple, lean, flat and transparent, with
accessible leaders.
There is a maximum of 4 and sometimes 5 layers. The village is an
unfunded, self-help support group that forms an integral part of
our structure.

1. Teams (the family) (minimum 3, maximum 7 members)
Villages (minimum 3, maximum 7 teams)
2. Areas (tribe) (minimum 10, maximum 20 teams)
3. Nations (minimum 8, maximum 15 areas)
4. Regions/States/Countries (minimum 4, maximum 8 nations)
5. Global Executive Team/Board.

9. TAKING RESPONSIBILITY
We take full responsibility for our own success or failure. We do
not externalise. We accept that we have total ownership and
responsibility, but not always control. As a company we recognise
and celebrate our individual and collective successes.

10. EGALITARIANISM AND UNITY
In our company, we believe that each
individual should have equal privileges
and rights. In Leisure and Corporate, in
Australia and overseas, and in organically
grown and acquired businesses, there